Where I’ve Been, What I’ve Done

New York Festival | Finalist • Webby Award | Winner • PR Week Award | Winner • SABRE 2023 | Winner • PR Daily’s Digital Marketing and Social Media Awards | Winner • Fierce Pharma | Winner • Marketing Awards | Winner • Innovation SABRE Awards | Winner • The Drum Social Buzz Awards | Winner • Webby Awards Judge • Lovie Awards Judge • Muse by Clio • Ad Age • AdWeek • Ads of the World • Best Ads • Buzzfeed • Daily Mail • Time • Fast Company • The Today Show • Tech Crunch Disrupt

EXPERIENCE

2025 – Present
Independent Creative Director (Consulting/Freelance) – NEW YORK/OHIO

Providing senior creative leadership across brand, content, and integrated campaigns (strategy → creative direction → production).

  • Gilead Sciences (2025): Led All The Feelings, an immersive pre–NYFW showcase at The Glasshouse in collaboration with fashion designer Mondo Guerra (Project Runway).

  • Founder, GOODKIND: Built the DTC brand end-to-end—positioning, identity, packaging, e-commerce, and content system—and led product development through manufacturing + fulfillment.

2018 – 2024

Burson - Group Creative Director, Senior Vice President – NEW YORK

Set creative direction for earned-first, integrated work across key accounts and new-business pitches (TV, OLV, social, digital, experiential). Expanded North American creative capability, strengthening cross-discipline collaboration, operating rhythms, and creative output at scale.

2015 – 2018

BBDO/Organic Inc. - Associate Creative Director (Digital/Social) – NEW YORK 

Helped win the AT&T/DirecTV pitch; led concepting and execution across broadcast/video, digital, and social.
 

2011 – 2015

Publicis North America - Senior Art Director (Digital/Traditional) – NEW YORK 

Developed and executed integrated campaign concepts for Charmin, Wendy’s, Garnier Fructis, and Bounty across video, digital/mobile, social, radio, experiential, and print; partnered with Strategy, UX, PM, tech, and account to drive efficient, high-quality delivery.

2014 – 2015

Kwoller - Chief Creative Officer for Startup – NEW YORK

Owned brand, UX, and marketing for a fashion price-tracking app; built cost-efficient campaigns and presented at TechCrunch Disrupt NYC.

2006 – 2011

RDA International Inc. - Senior Art Director (Digital/Traditional) – NEW YORK 

Led cross-platform creative from concept to execution across print, web, broadcast, and social for clients including MTV, W Hotels, NIVEA, and Sony.
 

2004 – 2017

Utensil Design/Freelance - Designer (Interactive/Traditional) – NEW YORK 

Independent studio focusing on the development of creative concepts of branding, market collateral, interactive and online marketing. Working closely with clients for the most innovative and unique design solutions.