Where I’ve Been, What I’ve Done

New York Festival | Finalist • Webby Award | Winner • PR Week Award | Winner • SABRE 2023 | Winner • PR Daily’s Digital Marketing and Social Media Awards | Winner • Fierce Pharma | Winner • Marketing Awards | Winner • Innovation SABRE Awards | Winner • The Drum Social Buzz Awards | Winner • Webby Awards Judge • Lovie Awards Judge • Muse by Clio • Ad Age • AdWeek • Ads of the World • Best Ads • Buzzfeed • Daily Mail • Time • Fast Company • The Today Show • Tech Crunch Disrupt

EXPERIENCE

2025 – Present
Creative Director (Consulting/Freelance) – NEW YORK/OHIO
Provide senior creative leadership and hands-on direction across brand, content, and integrated campaigns (strategy → creative direction → production).

  • Led high-visibility brand and culture-driven projects spanning healthcare, fashion, and experiential storytelling, shaping creative vision, guiding execution, and collaborating across strategy, design, and production.

  • Gilead Sciences (2025): Led All The Feelings, an immersive pre–NYFW showcase at The Glasshouse in collaboration with fashion designer Mondo Guerra, translating health narratives into culture-forward experiential storytelling.

  • Founder, GOODKIND: Built a DTC brand end-to-end—positioning, identity, packaging, e-commerce, and content system—while leading product development from concept through manufacturing and fulfillment.

2018 – 2024

Burson - Group Creative Director, Senior Vice President – NEW YORK
Member of the North America Creative Leadership team, driving earned-first, integrated creative across brands and markets.

  • Expanded North American creative capability by strengthening collaboration across earned, paid, social, and strategy to deliver integrated work at scale.

  • Led and mentored multidisciplinary creative teams with empathy, setting high standards for craft, clarity, and cultural relevance while fostering growth.

  • Developed earned-first, social-driven ideas that blurred advertising and entertainment while delivering measurable impact.

  • Presented and sold creative work to senior client stakeholders, guiding teams from brief through production and delivery.

  • Oversaw end-to-end creative execution across TV, digital, social, experiential, and earned media—protecting the idea through final output.

2015 – 2018

BBDO Worldwide - Associate Creative Director (Digital/Social) – NEW YORK 

Helped win the AT&T/DirecTV pitch; led concepting and execution across broadcast/video, digital, and social.
 

2011 – 2015

Publicis North America - Senior Art Director (Digital/Traditional) – NEW YORK 

Developed high-level creative concepts and integrated campaign work for national brands including Charmin, Wendy’s, Garnier Fructis (L'Oréal), and Bounty.

  • Led design and craft across video, digital, social, experiential, radio, and print—ensuring cohesive storytelling and consistency across all touchpoints.

  • Partnered closely with strategy and media teams to translate briefs into creative aligned with channel strategy and media buys.

  • Collaborated with project management and account teams to streamline workflows and deliver effective, efficient creative solutions.

2014 – 2015

Kwoller - Chief Creative Officer for Startup – NEW YORK

Owned brand, UX, and marketing for a fashion price-tracking app; built cost-efficient campaigns and presented at TechCrunch Disrupt NYC.

2006 – 2011

RDA International Inc. - Senior Art Director (Digital/Traditional) – NEW YORK 

Led cross-platform creative from concept to execution across print, web, broadcast, and social for clients including MTV, W Hotels, NIVEA, and Sony.
 

2004 – 2017

Utensil Design/Freelance - Designer (Interactive/Traditional) – NEW YORK 

Independent studio focusing on the development of creative concepts of branding, market collateral, interactive and online marketing. Working closely with clients for the most innovative and unique design solutions.